Services
Everything below is work I do myself. There is no tool to log into, no seat to buy and no dashboard that stops working when you stop paying. You keep every file I produce.
Audit — $490, once
The question it answers: when your buyers ask the engines about your category, who gets named, and why not you.
What you get:
- Your real questions, not generic ones. We agree on 30–50 buying-intent questions from your sales calls, your search console and your competitors' positioning. This is the hour that decides whether the rest is useful.
- Six engines, recorded. ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Grok. Each question, each answer, who was named, dated.
- A written verdict. Not a score out of 100. Several pages in my words on what the pattern is, what is causing it, and what I would do first, second and third.
- A ranked fix list. Every item has the page it touches, what to change, and what I think it is worth. Ranked by value, not by effort.
- One live hour to walk through it, with your questions, recorded if you want it.
Turnaround: five business days from the kickoff call.
What it is not: an automated report. Nothing here is sent to you unread.
Fix pack — $1,900, once
The audit, plus I do the work it recommends.
- Everything in the audit above.
- The fixes applied, on your site, by me or by your dev team with my patches —
the pages that answer the question, the answer blocks, the schema, the crawler
permissions, the internal links, the
llms.txt. - A re-run of the same questions two to three weeks later, so the before and after sit side by side. Engines move on their own schedule; the re-run is evidence, not a guarantee.
- A handover note your team can follow to keep doing it without me.
Turnaround: three to four weeks, depending on how fast changes can land on your site.
Scope honesty: if the fix list turns out to need more than the pack covers, I tell you before starting and we scope the extra separately. I do not discover change orders halfway through.
Watch retainer — $600/mo
For companies that have done the work once and want to know when it slips.
- A monthly re-run of your question set across the six engines.
- A one-page delta — what moved, what broke, which competitor took a slot you had. Written by me each month, never generated and sent.
- My read on what to do next, and up to two hours of doing it.
- A quarterly call to re-cut the question set as your market changes.
Month-to-month. Cancel with 30 days' notice, no notice period games, no annual commitment. If a month has nothing worth saying, the one-pager says that in one line rather than padding it.
How engagements run
Terms. A short master agreement and a one-page scope per engagement. Month-to-month, 30 days' notice, liability capped at the fees you paid. Visibility work assists your judgment; it does not replace it.
Who does the work. Me. If that ever changes, you will be told before it does, not after.
Your data. I need your site, your question set and read access to your search console if you want the SEO overlap covered. I do not need your CRM, your customer list or your billing system, and I do not want them.
The tooling. I use my own engine to gather the data. It is internal, it stays internal, and no engagement grants any access to it or licence to it. You are paying for the work and the judgment, and you own the deliverables.
Payment. Invoiced. Audit and fix pack are due on delivery, retainer monthly in advance.
Not sure which one
Start with the audit. It is the cheapest way to find out whether there is anything here worth paying to fix, and every fix-pack engagement starts with one anyway. If the audit says your visibility problem is really a product-positioning problem, I will say so and you will have spent $490 to learn it.