Services/What happens
The three engagements

What actually happens, in each one.

No packages, no tiers, no seats. Three pieces of work, priced by what they take.

$490 once

Audit

The number, and the reason for it.

  1. 01You send your site and the buying questions you want to be named for. If you are not sure what they are, I draft them and you correct me — that takes ten minutes and it is the part that decides whether the rest is useful.
  2. 02I run those questions across six engines: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Grok. Every answer is recorded with its date and the companies it named.
  3. 03I read the answers and work out why the engines chose what they chose on your topic — not in general, this month, for you.
  4. 04You get a written verdict, a ranked fix list ordered by what each fix is worth, and one live hour with me to walk through it and argue with it.
Note

The verdict is written by me and never auto-sent. If the answer is that you do not need an audit, that is what it will say.

$1,900 once

Fix pack

The audit, then the work.

  1. 01Everything in the audit.
  2. 02I apply the fixes to your site. Usually that is content that answers the question in the shape an engine can quote, structured data, and unblocking the crawlers you did not know you were blocking.
  3. 03Every change is reviewed by me before it goes anywhere near your site — not generated and shipped.
  4. 04I re-run the same questions across the same six engines afterwards, so you see the before and the after side by side rather than taking my word for it.
Note

If a fix needs a decision only you can make — a pricing claim, a customer name, a positioning call — it comes to you first.

$600/mo

Watch retainer

Because the answers change without telling you.

  1. 01Monthly re-run of your questions across all six engines.
  2. 02A one-page delta: what moved, what broke, who appeared, who disappeared.
  3. 03My read on what to do next, written after I have looked at it — not a generated report.
  4. 04A quarterly call to decide whether the questions we are tracking are still the right ones.
Note

Month-to-month, 30 days' notice. No retainer is required after an audit or a fix pack, and taking one does not get you a discount on the others.

Not sure which one?

Send your site and three questions. I will tell you which one is worth doing, including when the answer is none of them.

Book the audit — $490