The Canadian merchant's guide to the agent channel
Most of what is written about selling to AI assistants was written for a merchant in one country, in one language, quoting one dollar. Three of those assumptions break on a Canadian shop, and each one shows up as a specific defect you can check today.
Your policy pages are findable — to a reader who knows French
An assistant deciding whether to put you in front of a buyer looks for your terms, your privacy notice and your return policy. It does not read your site the way a person does; it goes looking at the addresses those pages usually live at.
If yours are at /conditions, /confidentialite and /remboursement, a checker built for an English-only web finds none of them and reports a perfectly compliant shop as missing all three. We look for both sets, which is why a bilingual Quebec merchant scores what they have actually earned rather than what an English address list assumed.
What to do: keep the French addresses, and make sure each page is reachable at a stable address that does not move. Reachable matters more than which language it is in.
“$49” on a .ca site is a question, not a price
A dollar sign with no currency code beside it is ambiguous anywhere. On a Canadian address it is ambiguous in the way that costs money: an assistant helping a buyer compare shops has to decide whether you meant Canadian or American dollars, and the two answers are about thirty per cent apart.
It does not resolve this by guessing well. It either picks one and puts you beside shops priced in the other, or it declines to compare you at all. Both outcomes are worse than the fix, which is one field.
What to do: publish the currency code — CAD — beside every price, in the same machine-readable block the price is in. This is the single cheapest fix in this whole guide and it is the one Canadian shops most often skip.
You cannot be bought inside ChatGPT yet, and that is fine
Somebody will sell you "buyable inside ChatGPT". As of 2026-09-01, that programme is open to merchants in US and nowhere else. If you are in Canada, you are not in it, and anyone telling you otherwise has not checked.
What IS open to you everywhere is the part that decides most of the outcome: being found, understood and put on the shortlist when a buyer asks their assistant a question you should win. An assistant that can read your offer, your prices and your policies will recommend you and hand your buyer a link. The purchase then happens on your own site, the way it does today.
What to do: build for the shortlist. It is available now, it is most of the value, and it is the part that keeps working whatever the platforms open next.
None of this is about being ranked or placed anywhere. We do not sell placement in any assistant and could not get you one. What we do is measure whether an assistant can read what you sell — and for a Canadian merchant, three of the things it reads are ones nobody else is checking properly.